On the Promotion of Heterosexuality
The American Family Association recently issued a challenge to PepsiCo to withdraw from what it calls the “political and culture war” represented by the “homosexual agenda”. (For more on what the “homosexual agenda” is, read this month’s Villains feature.) Polari Facts decided to look into the standing of the companies the AFA have targeted – Pepsi – and one that has already backed down under AFA pressure – Walmart. Not to spoil the plot, but it turns out that the promotion of the “heterosexual agenda” all but defines their advertising strategies.
PepsiCo
PepsiCo, it turns out, has a solid history of promoting heterosexuality.
These ads are from the 1950s:
That said, there is something suspicious about that second picture …
AND it turns out that PepsiCo even promotes reproduction!
Walmart
In the lead-up to Valentine’s day, Walmart proved shameless in its promotion of heterosexuality. Look at this ad:
Is that the perfect valentine? What are our budding homos – the ones who are sneakily trying on their mother’s high heels, or slipping into father’s smoking jacket – supposed to feel?
What to do?
What, then, should be done then to address this “political and culture war”?
Polari Facts dares to call for true neutrality in this heated debate and suggests that all human figures are replaced with Plasticine models of indeterminate sex.